Hi, I'm Ele :)

You've stumbled upon the portfolio of a UX/UI designer with 3 years of experience working in Hong Kong, now soaking up the heat in Singapore. My design philosophy? Keep it simple. Whether it’s crafting user flows or perfecting a smoothie recipe, I believe the best things in life don’t need to be complicated. When I’m not designing, you’ll find me hiking, experimenting in the kitchen, and exploring Singapore’s local food scene.
P.S. If you know the best spot for chicken rice or laksa, I’m all ears—still on the hunt!

Overview

For my introductory publishing course in Fall 2019, I designed Selux, an ethical fashion luxury magazine targeted toward high-income female earners. Using Adobe InDesign, I crafted a sophisticated layout that highlights sustainable fashion trends, combining elegant typography and imagery to appeal to the modern, socially conscious reader. The project allowed me to develop a refined editorial aesthetic while focusing on both visual appeal and ethical messaging.