I was brought in to design a social post announcing a partnership between a luxury auto brand and a crypto payments platform. The goal was to create a clean, high-impact visual that could work across multiple formats (16:9, 1:1, 4:5) and set the tone for future campaigns.

My design approach focused on building a lightweight, versatile visual system rooted in clarity and brand tone. I leaned into a white and light-toned background to communicate transparency and trust, pairing it with bold, accents to introduce energy. The visual narrative centered around the Ferrari’s front profile, placing emphasis on the logo as a symbol of prestige. To elevate realism and avoid reliance on stock imagery, I used high-quality, brand-relevant photography enhanced by clean line work and subtle graphic overlays.

I explored a variety of avenues such as Bitcoin symbols, trendy blurred shapes and 3D graphics. I landed on a blend of specialised typography and minimal bold imagery to highlighting the concept with minimal visual noise. The layout avoids lifestyle-heavy treatments to maintain repeatability for future campaigns, ensuring the system could scale with evolving product needs. This project served as an opportunity to set a new visual tone—one that balances brand elegance with a forward-looking approach to financial technology.